January 14, 2019 - 10 am at Bellevue Library
Presented by
Chad Roberts & Tracey Grove
Hosted by ICF Washington State
Description of Course
Start the new year refreshing your elevator pitch and marketing ideas for your coaching business!
For many coaches, marketing is the most challenging aspect of their business. We’ll work to unpack the elements of your offering, so you can better understand where the value is, and restructure your offering and pricing accordingly.
You’ll hone your pitch to communicate your value and connect with what clients need and want most (it’s not low price as often as many coaches assume). By getting clear about your highest value, your marketing and sales communications can attract more customers to say yes.
We’ll also take a look at a mobile app that can potentially differentiate you in a highly competitive marketplace. Enabling the coach to scale insights, ideas and recommendations to clients beyond the face to face engagement, an app can keep you connected to your clients wherever they are. This is your opportunity to take a look behind the scenes and provide valuable feedback as we create the first iteration of this app specifically for coaches.
What you will learn:
1. Define your distinctive problem-solving, value-creating capabilities
2. Develop a positioning and clear, strong value proposition that connects your capabilities to the outcomes your clients want
3. Practice your pitch and get real-time feedback in a safe environment
4. Check out the app Tracey is using for her coaching practice and provide input and feedback to the app developer on the potential applicability for your niche.
About Tracey & Chad
Tracey Grove is founder of Pure Symmetry Coaching and as a Professional Certified Coach specializing in leadership effectiveness and high performance coaching, has taught the skill of resilience to thousands in over 20 countries around the world.
Tracey founded Pure Symmetry in 2008 with the intention to help people and organizations thrive. With over 2 decades of experience across both public and private sectors, she has benefited from deep experience in dealing with individual and inter-personal issues, communication challenges, and organizational shifts.
Chad Roberts is the Founder and CEO of TouchPoint Studio, Inc., a mobile technology solutions provider whose core mission is to help organizations of all sizes amplify their brand’s reach and value to the rapidly expanding population of active mobile users. A serial entrepreneur in the technology space, solving complex business problems with mobile solutions is one of Chad’s greatest passions, which is evident in the energy and creativity he brings to every project. Chad has received a Masters in Business Administration from Stanford University and an undergraduate degree in finance from the University of Alberta.
