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Copy-Writing from the Heart: How to Write Web Pages that Enroll Clients that Fit Just Right!

  • Thursday, June 13, 2013
  • 12:00 PM - 1:30 PM
  • ICF WA State Telephone Bridge Line

Registration

Registration is closed
FREE to ICF WA State members!

Wouldn’t it be great to know how to create an instant rapport with visitors to your web site? To keep people on your site long enough for them to take action? That’s what great copywriting can do. In this teleclass you’ll find out why some copy works and other copy doesn’t, and you’ll learn how you can write web pages that really connect with your just-right clients.

This teleclass will cover the language and structure of a web page that makes visitors feel at home and results in their taking the desired action, whether that is to subscribe to a blog, request an initial consultation, or enroll in a program. 


You will learn how to:
  • How to choose powerful language that creates instant rapport with visitors to your web site.
  • How to keep visitors on your site long enough for them to take action.
  • How to make your web pages stand out from those of other coaches without needing to be competitive.

ICF CCEs are available for ICF members.
2 code words necessary to be eligible for CCEs
About Our Speaker
Molly Gordon, MCC

Molly Gordon was a pioneer in using the Internet to promote coaching. She launched her first Web site in 1997 and her e-zine in 1998. As a coach-in-residence for WomenConnect.com and host of an AOL special interest group, she was part of the first experiments in online communities.

Molly has studied and taught marketing since 1993, even before she began coaching. She is an expert translator of successful business principles and practices into easily understandable methods that fit the values and styles of heart-centered professionals.

A founding member of the Puget Sound Coaches Association, Molly spearheaded the initiative to make PSCA a chartered chapter of ICF. A Master Certified Coach since 2003, she is an assessor in ICF’s credentialing program. She has presented at four international ICF conferences and at numerous regional and chapter gatherings. She has served as chair of the ICF’s Chapter Leadership Committee and a member of the Credentialing Committee.

Today Molly specializes in coaching Accidental Entrepreneurs, people who love their work but don’t so much love the business part. She is passionate about helping independent professionals serve more people and be more prosperous. Molly is also an advocate of successful self-employment as a means of personal growth and transformation.

Molly and her husband Miles live in Suquamish, Washington, with Bolivia the wonder cat and three hens: Clover, Hazel, and Viola Swamp. When not coaching or hanging out with their two amazing grandchildren, she gardens, reads, cycles, and tools around Puget Sound on a bright yellow paddleboard.