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Developing an Authentic Brand Profile

  • Thursday, October 02, 2014
  • 12:00 PM - 1:30 PM
  • ICF WA State Telephone Bridge Line

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How well does your brand reflect your values and personality? What does your brand subliminally say about you and your service?  What distinguishes you from all the other coaches out there?  Are you leveraging your unique strengths to the right target market?  Is your marketing focused and intentional?  A clear brand profile will not only save you time and money by keeping you focused and on-course, but will attract clients you enjoy working with. During the presentation you will identify what qualities to focus on in defining your brand.  You will leave with an action plan you can implement immediately to boost the quantify and quality of your clients.

In this session you will learn the secrets to creating a brand that is more authentic to you and your business that will help build your presence as a trusted authority.

Through experiential exercises, you will find the deep hidden nuggets of how you will authentically and uniquely engage with your target market.  In addition, you will pinpoint the experience your clients receive by working with you and learn how to turn that experience into your brand.

After attending this session, you will have a template for how to nail down your brand profile and how to use that profile to build your business to attract clients you want to work with.
    

ICF CCEs are available for ICF members.
2 code words necessary to be eligible for CCEs
About Our Speaker
Meisha Rouser

Leadership and Entrepreneur coach, Meisha Rouser, assists individuals on their professional development journey. Clients who work with Meisha receive the knowledge and tools necessary to take their career and businesses to the next level – while ensuring they are honoring their values, strengths, and passions. Clients describe Meisha as empowering, intuitive, authentic, and a wealth of knowledge.  Her 25-year career is a rich mosaic of leadership development, marketing, program and product management, business development, coaching and training. Considered a master at what she does, Meisha is a Certified Professional Co-Active Coach, a Professional Certified Coach, holds a Masters in Organizational Psychology, and has researched leadership and human behavior her entire career. Learn more about Meisha and her services at www.MeishaRouser.com.