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ICF West Presents: Core 4 of Growing Your Coaching Business with Bill Carmody

  • Tuesday, April 23, 2024
  • 12:00 PM - 1:30 PM
  • Virtual - Zoom link will be included with 2-step registration


  • You have very limited expendable income.
  • You have very limited expendable income.
  • I may stress about meeting basic needs but still regularly achieve them.
  • I may stress about meeting basic needs but still regularly achieve them.
  • You are comfortably able to meet all of your basic needs.
  • You are comfortably able to meet all of your basic needs.


Core 4 of Growing Your Coaching Business w/ Bill Carmody

Tuesday, April 23rd, 12:00 PM - 1:30 PM


According to the ICF’s 2023 Global Coaching Study, in North America the average coach makes just $67,800 per year. Internationally, that average drops to just $52,800. And yet many coaches make in excess of 10 times that amount. So what’s the difference?

After working with more than ten thousand coaches, I can confirm that only four things matter when building and scaling your coaching business. By focusing on these core four essentials, you avoid being distracted by the many trivial things that prevent us from growing our coaching business.

The good news? You don’t have to learn the latest social media platform, become an expert in artificial intelligence, nor even update your website. While all of these things may help your coaching business, they are not essential and therefore are more likely to distract than grow.

What is important is that none of the core four matter if you’re not working on your own mental fitness. It turns out that your own mental fitness is the key difference. Even when you know precisely the blueprint that millionaire coaches like me use to build and scale their coaching business, if you find yourself hijacked by your Saboteurs, the same blueprint that has a proven track record for others will most certainly fall short.

When you’re not mentally fit, you feel mental stress -- anxiety, frustration, and/or judgement -- especially as you look to grow and scale your coaching practice. 80% of people score below the minimum level of mental fitness required for peak performance, powerful relationships and sustained happiness; all of which are necessary to generate financial abundance.

With the current breakthroughs in neuroscience and technology, you can now improve your mental fitness significantly with just 6 weeks of practice. During this session, you'll get what's standing in your own way of peak performance and how to apply mental fitness to your coaching business and your financial freedom.

In this session you will learn:

  • The Four Foundations of Every Business and how to immediately apply them.
  • Why These Four Foundations are the Only Things Matter in building and scaling your coaching business. Including why each is essential and how to deploy each one as a core element of your growth.
  • The 10 most common ways we self-sabotage and which way is yours; especially when it comes to enrolling clients, money matters and scaling your coaching business.
  • The neuroscience of peak performance and 10-second techniques to activate and grow your mental fitness; especially when enrolling clients and asking for money.
  • How to develop your own mental fitness muscles that gives top performers their edge, and how you can grow it with a few minutes of daily practice.

This session is based on the Positive Intelligence work of Shirzad Chamine, a New York Times Bestselling author, Stanford lecturer, and coach to hundreds of CEOs and executive teams.

YOUR ACTION ITEM prior to the session:

Previous participants have enjoyed discovering which Saboteurs present the greatest internal obstacles to their optimal achievement and well-being. And they are thrilled to learn simple science-based tools to remove these obstacles.

Can’t wait? You can begin the foundations of your learning journey now when you go to:


1.5 Resource Development


Sliding scale: $33, $25, $15

Non-members: $5 more


2-Step Registration is required. 

After you register with our chapter, you will need to follow the link to register with Zoom as well.



Bill Carmody, PCC

TEDx Speaker | Bestselling Author 

Chief Coaching Officer for Positive Intelligence

Bill Carmody is the Chief Coaching Officer for Positive Intelligence, who in 2023 was named the 567th fastest growing private company in the United States according to Inc Magazine. Together with CEO Shirzad Chamine, Bill has supported more than 55,000 coaches globally to become mentally fit through our coaching grant program (see  

Bill is also responsible for the creation and rollout of the Sage Business Development program and has a passion for supporting coaches in eradicating scarcity and tapping into their infinite abundance in order to elevate the business end of their coaching business. 

Bill has had some epic adventures. From becoming a Top 100 sales influencer to standing next to Tony Robbins as he rang the opening bell for NASDAQ to dropping 50 pounds and finishing in the top 50% in his first 140.6-mile Ironman. He was even flown to Brazil to interview Sir Richard Branson. 

He has founded and successfully exited two highly profitable and award-winning multimillion-dollar marketing agencies. With 30 years of marketing experience, he has been in the digital marketing industry since its inception in 1994. Bill Carmody built the first commercial websites for AT&T, CBS, MasterCard and Coors Brewing Company.

Bill’s pronouns are he, him, his and he is a Diversity, Equity, Inclusion + Belonging Ally-in- Training and is a vocal advocate for transgender rights as well as the father of a transgender child. 

The purpose of Bill’s life is to be an inspirational leader who solves problems and creates breakthroughs for himself and others. His second book, the Three Rules of Marriage, is a bestseller, and his TEDx talk on the power of storytelling has been watched by nearly 25,000.  A former columnist for Inc, Entrepreneur and Forbes Magazines, Bill has written over 350 articles.

He has spoken at dozens of industry conferences across the globe and has had the opportunity to interview many high-profile industry professionals such as Tony Robbins, Sir Richard Branson, Malcolm Gladwell, Stephen M. R. Covey, Seth Godin, Rich Litvin, Grant Cardone, Jeffrey Gitomer, Tim Sanders and many others. 

Bill is a highly sought after trainer and a well-seasoned Professional Certified Coach (PCC) with the International Coaching Federation (ICF). He works with world-changing visionaries who are brave enough to build a better future.

You are in good hands with Bill. He’s here to support you in achieving your deeply desired outcomes. For more information, connect with him on LinkedIn, or

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